Lessons Learned: 1 Year Anniversary of Hustle or Bust: Where Old School Meets New School

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Looking in the rear-view mirror can be fun and enlightening.  I took a sentimental look back on July 4, 2013 at my 2 year mark on twitter: A Twitter Anniversary on America’s Birthday and learned a few things that shaped much of my current thinking.

Another “mini milestone,” is the 1 year mark of this blog:

Hustle or Bust:  Where Old School Meets New School.

This has been a fun project, one that started with few expectations other than to “unload the brain’s filing cabinet” at the near midway point in a career in business.  I compiled these lessons from a review of Google analytics plus some conversations along the way with my network.

Lessons and the value of experience

Overall Learning’s

  • It became clear early on that there is an entire industry on “building a perfect blog” that encompasses SEO, traffic generating tactics, plug-ins, commenting, theme design, social media promotion, etc.  It can be downright overwhelming!
    • My strategy?  Block it out!  Learn enough for an appreciation, but it’s easy to get consumed with it and spend 90% of your time in this space vs. putting out content.
  • Writing is like a muscle: It only grows stronger when you work it.  Correction, muscles only grow stronger when you work it hard enough to tear them down, so they can re-build.  One session in the gym won’t do anything, writing is no different.
  • Life tends to “blur” in a social world (and the real world too).
    • Some people do a nice job of “compartmentalizing” their life between work, family, friends & play time.  I simply do NOT, it all blends together.  It is hard to distinguish where blogging starts, social media ends, and everything in between.  They all need to work together with one cohesive (authentic) voice.
    • For the record, I hate the word “authentic.”  It’s one of those buzz words.  Give me the OLD SCHOOL “Real Deal.”
  • Like the marketplace, its very difficult to predict what resonates with people.
    • If I were handed a list of my 100 or so blog posts titles and was told to RANK the top 10 traffic generators, I would have only been 50% accurate.  Its borderline damaging to the ego to see (in your mind) brilliant posts that don’t get half the traffic of posts you thought were average at best.  There’s a lesson here for those planning-obsessed MBA types…..
Everyone has a plan until they get punched in the face.  Mike Tyson
Image Credit: twicsy.com
  • By far the greatest source of satisfaction comes from the connections and relationships that result.  While not completely attributable to H&B, it certainly plays a role.  I cited 11 such relationships in The Coffeehouse Test for Online Relationships

Now For The Geeky Stuff:  Top Posts by Traffic According To Google Analytics

2 Critical Experiences for a CPG Marketing Career

When A Million Smiles Beats a Home Run

Innovation Rocket Fuel: Moms On A Mission

Want a Surefire edge in business? Start early!

A Wake-Up Call To Sales

The “4 P’s of Marketing”: The Professors Missed 2 Critical P’s

The Brutal Reality of the Bell Curve

A “Think Different” Case Study in Hiring: Walgreens

The Transformational Story of Johnny The Bagger

A Simple Primer on Organizational Culture

2 Posts (the bottom of the traffic ranking) provided some great discussion.  Probably because they hit “nerves,” either near and dear to their own industry, or just a strike to humanity.

Smart Marketing or a Loss of Humanity @ Abercrombie?

If it Works for Selling Cereal, It Works for Selling a House

For those that have followed Hustle or Bust, a heart-felt THANK YOU for reading, commenting or sharing!

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Comments

  1. Congrats on your one-year anniversary, Mark! I have enjoyed reading your posts and look forward to many more!

  2. Excellent post, sir. Congrats on year one, and for reminding us of fact one: above all else, “real deal” content, written with your one true voice, is what counts in blogging. Your posts are high quality, and I look forward to reading many more.

    Love that Tyson quote as well. He proved that strategy in nearly every fight, especially early in his career!

    • Thank you Joe, that means a ton coming from YOU! I will certainly do my best to take things to a new level. Tyson’s quote is so poetic isn’t it? What an impact Cus D’amato had on him.

  3. Congratulations, Mark! (I may borrow/steal your idea and do a one-year recap of our blog, too.) Happy Holidays to you and your family!

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