Johnny Meatballs: A Case Study in Branding & Launching A Business

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There has NEVER been a better time to pursue your entrepreneurial passions than TODAY.  

Back in the Old School it was hard to create awareness, branding and communicate a message.  It was all about good old fashioned elbow grease and generating word of mouth buzz. Some call it HUSTLE, one of the top traits from the Old School.    

Today’s New School technology affords everyone the opportuntiy to…..

  • Live your passion, and share it with like minded people

  • Build an audience

  • Replicate your message to thousands or more…..assuming it’s worth spreading.  

Everyone has the opportunity to create a Brand, both personally and for their business.  And like all things worthy in life, it takes real, hard, consistent work.  It’s not easy, but it’s within everyone’s grasp.

Here’s a great example I discovered over Superbowl Weekend:  Johnny Meatballs.

I’m biased, he’s a NJ boy and building a business on one of my favorite foods.  And I wouldn’t bet against him.  Enjoy the videos and I think you’ll see why.  


The lead up to a big event, Superbowl and “big announcements.”

And great Superbowl press coverage

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