Any better ad of all time than Apple’s “Crazy ones?”
I have no idea if this sold more Apple products, which in my opinion is the real definition of advertising success.
But sometimes, thoughts (communicated in ANY medium) serve a purpose other than selling. They try to define the future for key people, in particular the troops within a business.
The crazy one’s drew a line in the sand and elevated apple to an idea, an aspiration, a license for people to be different.
Those people could be their customers, their employees, their suppliers.
Now ask yourself as a business leader:
How many crazy one’s are working for YOU?
How many suppliers in your network fit into this mode?
What about your competitors?
Are you OK with crazy one’s working for your competition? Or does this thought keep you up at night?
There is comforting news if Crazy One’s working for your competition keeps you up at night: