Where Job Candidates Fail: Articulating GBE

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The Jersey Shore

The Jersey Shore Reality show (if you can call it that).  Yes, I cringe at the portrayal of young Italian Americans in this light, from my home state.  And of course I can relate and found it comical.  But they captured perfectly with their GTL Acronym:  What the daily routine looks like.

 

So why do I think about the Jersey Shore and GTL when it comes to hunting for great talent?  Simple….

Job candidates everywhere struggle to articulate what I would consider their number one goal on an interview:  To Articulate their GBE.

Great.  Business.  Experience.  (GBE). 

I made this up.  Jersey Shore Style. 

What is it?

GBE is any business (or LIFE) experience that demonstrates value to an employer and eliminates risk associated with hiring.  That $1 invested in the potential new employee will likely return AT LEAST $2, but likely more. 

Because they have done it before.  And if they have NOT done it before, they clearly get that this is the standard in business: CREATING VALUE.  They understand that results trumps all. 

Where is this even more important?

  • Upper management jobs, stakes go higher as the compensation grows
  • Jobs that are not easily quantifiable to the person (translation: most outside of direct sales).

Most hiring managers look for specific qualifications listed on a resume.  Good ones also look for the cultural fit to the organization.

Candidates that succeed in their job pursuits have a significant HUSTLE factor.  They get that a hiring manager has many choices. To cut through the clutter, they need to bring their GBE to the table.  They need to leave no doubt that a $ spent will result in multiple $$ earned by saying yes to the candidate.

Resumes list qualifications.

Interviews are your chance on stage.

Don’t miss your chance to tell your GBE story. 

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