Re-invention. Innovation. Those words that businesses dream about for both survival and long term growth.
It comes from a mindset that is open to:
New ideas, especially ideas that are “Not invented here.”
Outside thinking, completely different areas of life
A relentless pursuit of action: “How do WE apply that to OUR business?”
A willingness to accept failure, scrape your knees and get at it again.
Take what could be one of the most boring instruments you can imagine from high school band: The Cello. Do you remember people dying to sign up for that instrument? Could you imagine the masses ever paying money to see people perform it, outside of an orchestra?
With that said, I present 2 Cellos. Their videos tell the story, as well as the millions of people following them.