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About Mark Olivito

Why Hustle Or Bust?


Here’s the scoop: 

I’m obsessed with the art and science of high performance.  This blog is meant to dive deep into the areas that create great results in business.

mark olivito- hustle or bust author
Mark Olivito
  • What elements create it, propel it and sustain it?  

  • Why do some people or businesses win, while others simply compete or participate?


Simply put, WINNING is simply more fun than NOT winning.  Sound competitive?  It is.  That’s what capitalism is all about.  The world around us is getting more and more competitive by the day.  Security is no longer given to those that participate and try real hard.  Results are what matters.

What is the common element that cuts through all great examples of High Performance?




There are very few examples of the high performing entrepreneur, athlete, non-profit organization, student, teacher, pastor, actor or singer that does not flat out BUST IT down the line.  They work Hard.  Correction:  They work VERY hard.  They Start Early! Excellence & Hustle go hand in hand.  Putting in the hours, with the RIGHT kind of practice is one of the key difference makers between very good performance and Excellence.

Some call it “Old School.”  I call it HUSTLE.  No Hustle, no results.  Said another way?  Hustle or Bust.

Hustle is not the ONLY factor, but it’s a big one.  Other elements are important as well.

Optimism.  Innovation.  Leadership.  Break-through thinking.  Some may call these elements “New School”.

It takes both schools of thought, Old & New to march down the road to success, and have fun doing it along the way.

This blog is meant to organize, communicate & celebrate both schools of thought.


It is an on-going journal of things I find interesting, insightful and “share-able,” not a “formula” for success.  That would be arrogant, I consider myself a student of the game more than a teacher of it.  However, if you happen to learn something valuable, I’ll call this a success.  Please let me know if that’s the case.

With that said, here’s a bit about me…



*  I am “Yankee” at heart.  Born and raised in an Italian family of 5 in NJ, my roots define who I am.  You can change a few things in life, but you can’t change your hard-wiring, and my roots are certainly hard-wired!

*  I am the lucky Husband of Kim and father to 2 great kids, Hope (13)  & Dominic (11).  I am ESPECIALLY fortunate to have a blessing in my life in HOPE.  Like Dominic, she surprises me every day with how fast she is growing up.  UNLIKE Dominic, she has “designer jeans,” known as Down Syndrome.  As any parent to a child with special needs can attest, when they achieve, it is even MORE gratifying and special.


*  For 20+ years I have been in the sales/marketing/leadership arena within the Consumer Packaged Goods (CPG) industry.  Starting with Kraft Foods, then moving  to Sara Lee Foods, Catalina Marketing, and Monogram Foods.


*  For 8+ years I served as Chief Marketing Officer (CMO) of Monogram Foods, headquartered in Memphis, TN.

olivito family - NYC

*  In 2014 I had the opportunity to live out a dream and acquired a food company and assume the CEO role of  LM Foods, LLC.  Acquiring a business requires hard work, a little luck, and some great partners.  I profile the process and some early thoughts in this video, shot in July of 2014 (a few less grey hairs!).

In August of 2017 we merged LM Foods into Aquamar, creating the #2 player in the industry and getting our investors a great return.


As of December of 2017 I’ve stepped out of the company to start the next exciting chapter in life.  I’ve made a number of investments, but… is particularly exciting…

  •  What makes this exciting?  Simple.  It’s NOT in the CPG industry (Food).  Hardscaping design and manufacturing.  Let’s see if a body of work & experience “translates” in a new world……

In March of 2022 I've decided to address, in my own little corner of the world what I believe to be a major problem in our great country:  The massive and increasing cost (and overall questionable return) of our country's higher education system.  Too much debt, not enough real world experience, and no end in sight to the trends that have put us here.  So what have I done?  Launched an apprenticeship program.  


Brick by Brick.  Powered by PAVERART.

*  For fun?  Yankees!  Working out, spending time with family and friends and discovering the next best Italian hot spot & example of Excellence, in all walks of life.

I would love to hear from you, your comments, suggestions, thoughts, disagreements and ideas to make Hustle or Bust a useful tool for other like-minded people!  Make sure you subscribe to the email list to get new posts delivered right to your inbox.


Life is short.  May you always leave each day with HUSTLE.   Or Bust

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