Where Job Candidates Fail: Articulating GBE
Updated: Jul 3, 2022
The Jersey Shore Reality show (if you can call it that). Yes, I cringe at the portrayal of young Italian Americans in this light, from my home state. And of course I can relate and found it comical. But they captured perfectly with their GTL Acronym: What the daily routine looks like.
So why do I think about the Jersey Shore and GTL when it comes to hunting for great talent? Simple….
Job candidates everywhere struggle to articulate what I would consider their number one goal on an interview: To Articulate their GBE.
Great. Business. Experience. (GBE).
I made this up. Jersey Shore Style.
What is it?
GBE is any business (or LIFE) experience that demonstrates value to an employer and eliminates risk associated with hiring. That $1 invested in the potential new employee will likely return AT LEAST $2, but likely more.
Because they have done it before. And if they have NOT done it before, they clearly get that this is the standard in business: CREATING VALUE. They understand that results trumps all.
Where is this even more important?
Upper management jobs, stakes go higher as the compensation grows
Jobs that are not easily quantifiable to the person (translation: most outside of direct sales).
Most hiring managers look for specific qualifications listed on a resume. Good ones also look for the cultural fit to the organization.
Candidates that succeed in their job pursuits have a significant HUSTLE factor. They get that a hiring manager has many choices. To cut through the clutter, they need to bring their GBE to the table. They need to leave no doubt that a $ spent will result in multiple $$ earned by saying yes to the candidate.
Resumes list qualifications.
Interviews are your chance on stage.