• Mark Olivito

Your 2am Friend

Nobody tells a story like Bill Cosby.

This story of breaking down at 2am is so fitting for our times, where “connections” at time are collected like business cards, vs. developed for the long haul.

Wouldn’t it be nice if we all had a long list of Eds….that FRIEND you can call at 2am when your back is against the wall?

If you’re lucky to have that kind of Friend, then you will relate to Cosby’s reaction at 1:27 on the video.

I can’t think of more positive adrenaline that can get injected into the body when you realize there is an Ed in your life. Maybe 1, when YOU play the role of ED for someone else.


I often wonder if The New School generation with social media and all of its power understand if there is a means to an end with all of their time spent “networking?”


If an “Ed” is nirvana in the relationship space, I’d like to suggest a couple of posts that talk to moving from loose on-line connections towards more meaningful relationships. This may not move you towards a 2am friend, but that’s a journey that only starts with a deliberate step #1.

  • The coffee-house test to measure your on-line relationship quality. Start here, do you have your list and are you taking action on it?

  • Taking your digital relationships to the real world, a short story of meeting the Road Pickle gang in their cross country motorcycle tour.

One of my favorite quotes from Ted Rubin sums up relationships perfectly:

“Relationships are like muscle tissue, the more you engage them the stronger and more valuable they become.”

Wishing everyone the good fortune of having at least one Ed in your life.



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