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  • Writer's pictureMark Olivito

The Most Dangerous Button in Business

Updated: Jul 1, 2022

It’s not the panic button.

We’ve all done it. The alarm clock rings. You either get up, or you hit the SNOOZE button.

The snooze button is deadly for one reason. It delays action.

Action (doing SOMETHING) is what separates people who merely set goals from those that actually achieve them.

Answering the bell is hard at times. Your bed is cozy. It is safe. Why not take an extra 10 minutes? It’s only 10 minutes for crying out loud!

There’s someone out there that isn’t hitting the Snooze Button. Even worse? They are getting up an hour or 2 earlier. They Start Early.

They have a name: Competition.

Maybe your lucky, and your competitors are few and far between, or they are miles behind you. But chances are they are out there. And there is someone HUNGRY, trying to make an impact. To get noticed.

The fact is, everyone needs their sleep! If I don’t get at least 6 hours I feel it. If I get more than 6 I feel better. If I get more than 7, I’m flirting with lazy and inaction.

If I hit the snooze button I’m avoiding action, avoiding the Start. Nobody ever got the ball rolling with their head on the pillow.

Kill the snooze button. And while your at it, find a few other things in your life that prevent action from being taken.

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